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Landing Page Mistakes: E-commerce sites treating new and returning visitors...
Tweet The landing page is the hub of most modern marketing departments. Think about it. Even beyond digital marketing – from print ads, to TV ads, to a QR code on a table tent in a restaurant – almost...
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E-commerce: Checkout page test sells 36% more vacations
Tweet Identifying and optimizing a few elements early in your sales funnel might give you a few quick wins, but what about the bigger picture of thinking about your entire sales funnel and long-term...
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Shopping Cart Abandonment: 7 simple steps to completing the sale
Tweet You spent years creating a valuable email list that gets Kim Johnson to opt in. Then, you craft an amazing email that inspires Kim Johnson to click to the landing page, where your marketing...
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Shopping Cart Optimization: 4 tips from your peers
Tweet As we ease out of election season and into the holidays, an e-commerce marketer’s fancy turns to thoughts of customers filling their virtual shopping carts with all sorts of goodies and then,...
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E-commerce: 6 quick cart changes
Tweet Tis the season to discuss all things e-commerce and one of the most underutilized optimization opportunities that can potentially add some serious ROI to your bottom line – the shopping cart....
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E-commerce: A/B split test produces 36% more cart completions
Tweet Background: B2C company offering package vacations. In this test, we focused on improving the checkout process. Goal: To increase cart completions Primary research question: Which cart page will...
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E-commerce: 2 benefits of presenting competitor pricing on your website
Tweet As part of any value proposition, you must have an “only” factor. This means you must differentiate yourself from your competitors in at least one way. The two “only” factors that most commonly...
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Online Cart: 6 ideas to test and optimize your checkout process
Tweet The checkout process is one of my favorite parts of a sales funnel to optimize. For customers, it’s where the excitement of their purchase is only a few steps away, and for marketers, it’s one...
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E-commerce: Category page test increases order rates 20%
Tweet Category pages play a key role in e-commerce, yet they are often left to the mercy of limited, if any, best practices and minimal testing. In today’s MarketingExperiments Blog post, we’re going...
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Landing Page Optimization: Does your product page have buyability?
Tweet In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Adam Lapp, Director of Services Operations, both of MECLABS, revealed how marketers at an Italian cosmetics website increased...
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E-commerce Marketing: 5 takeaways from ROI Revolution Retail Traffic Summit
Tweet Over the past two days, I’ve been at ROI Revolution Retail Traffic Summit in Atlanta. For those of you unfamiliar with ROI Revolution, it is an agency concentrated in e-commerce, specializing in...
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E-commerce: 5-question checklist for eliminating products
Tweet I love Sheena Iyengar’s study on the art of choice. Simply put, the number of choices offered to a customer impacts their ability to make decisions. She illustrated this point during her classic...
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E-commerce Marketing: Top takeaways from the MarketingSherpa Media Center at...
Tweet At the Internet Retailer Conference and Exhibition (IRCE) in Chicago, MarketingSherpa, sister company to MarketingExperiments, has been hosting the official Media Center of the more than...
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Ecommerce: How parent brands can reduce user friction and anxiety
Tweet The MECLABS Conversion Heuristic is what we use when optimizing our Research Partners’ websites – and now for me as a research analyst, it’s become second nature to optimize every website I...
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Ecommerce: 2 tips I learned from a garage sale
Tweet My father passed away unexpectedly five months ago. As if that wasn’t enough of a tragedy, the situation left my mother and me in a position we never imagined being in — she could lose her home....
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How to Recover from Failed A/B Testing
Tweet Back in 2003, a little blue fish taught us to, “just keep swimming.” Much like Dory, Ryan Hutchings, Director of Marketing, VacationRoost, taught us that even when we aren’t gaining the results...
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The Baskerville Experiment: Font and its influence on our perception of truth
Tweet “Can we separate the form of the writing from its content?” – Errol Morris “Is it ever possible to understand the meaning of a work of art as separate from the way in which we receive it?” –...
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Why Selfishness Is the Key to Successful Marketing
Tweet Philosophers [must] become kings … or those now called kings [must] … genuinely and adequately philosophize.” —Plato Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, remarked...
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How a B2B Company Increased Banner Clickthrough 956% by Capitalizing on Quick...
Tweet When it comes to testing, it’s exciting to focus on big tests, but being too focused on large-scale changes can hinder marketers from seeing smaller opportunities to test. Oftentimes, small...
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Mobile Marketing: 4 takeaways on how to improve your mobile shopping...
Tweet We all know by now that mobile has become an important tool for ecommerce consumers. However, do we treat it with the same level of investment that it deserves? What experience are we giving our...
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